Tesla is Overtaken

The Economy’s Weekly Recap 12/29/23 - 1/5/24

The Economy’s Weekly Recap

12/29/23 - 1/5/24

Raymond Lin

Dylan Horton/Phi Fiscal

This Week’s Prominent Events

Kazuhiro NOGI

Tesla is Overtaken

  • The Chinese car company BYD has beat Tesla at its own game. In Q4 of 2023, BYD sold 526,000 EVs while Tesla only sold 484,500. While Tesla still sold more in total in 2023 as a whole, BYD’s success highlights its extreme competitiveness and the potential of Chinese automakers dominating the global EV market. 

  • A large contributor to this success of BYD is China’s focus on EVs. China has adopted targets of 20% of new cars in China being new energy vehicles like EVs by 2025 and plans to continue advancing the figure in the future. Additionally, China has beaten those targets, with the former minister of China’s Ministry of Industry and IT saying that 50% of new cars being new energy vehicles will come by 2025 or 2026. 

  • Beyond EV adoption accelerating quickly in China, China’s cheap labor, subsidies, and infrastructure have also helped BYD overtake Tesla in vehicles sold. BYD’s origin as a battery producer and its continuous production of in-house batteries has also created a competitive advantage that has enabled them to succeed.

Peloton

A TikTok Partnership

  • Peloton, an exercise equipment and fitness media company, can be seen as peaking during the pandemic. When it was still the pandemic, we were all locked in doors, bored, and willing to better our lives. As a result, Peloton experienced immense growth and interest in it, sending their amount of equipment sold, number of subscriptions, and stock price up. 

  • However, as life has returned to normal and gyms have reopened, Peloton has struggled to recover its past success. It lost 65,000 app subscribers last quarter and also lost nearly $160 million. As a result, Peloton has rebranded to focus on the experience of subscribers with fitness content to pair the exercise equipment.

  • One way Peloton has gone about achieving this is through a partnership with TikTok where a fitness hub on TikTok will feature Peloton content and collaborations. Upon this news, Peloton’s stock rose 15%

  • Peloton’s VP of marketing has said that “This is really about taking the instructors and the content we have and kind of dimensionalizing it to a broader audience on TikTok.“, which could be a serious strategy considering the immense user base of TikTok. 

Ford

Automotive Success

  • Despite the rate hikes and inflation of 2023, automotive companies performed well and grew significantly in the US, with some examples being…

    • New US car sales rising 12.4% to reach 15.5 million vehicles this year

    • General Motors selling 14% more cars, selling 2.6 million cars and remaining as the top car company in the US

    • Toyota’s US sales increasing 7% 

    • Ford’s US sales climbing 7.1%

  • Much of this growth has been due to pent-up demand as troubled supply chains led to decreased car production in prior years. In 2023, however, many of these kinks were worked out and increased supply allowed for lower prices for customers and more sales. 

  • However, this strong growth in 2023 is unlikely to continue in 2024. Weakening EV growth and high interest rates are likely to impede US car sales in 2024 and severely temper growth. Additionally, higher wage costs from the UAW strikes and new contracts may lead to lower profits.

  • Already, companies have had to adjust plans to match reality. Ford, which had planned to be producing 600,000 EVs by the end of 2024, has begun to actually lower production of some of its EV models. Similarly, GM gave up on its target of 400,000 EVs produced in 2024 and has delayed EV production. 

Starting the Year Off Right

APA

Oil Acquisition 

Future Events

Envato Elements

US Jobs Report

Ryan U. Kledzik/US Navy

The Red Sea Crisis Continues

  • Weeks after the Yemen based Houthis rebels began attacking commercial shipping in the red sea, which 12% of global trade has to travel through to reach the Suez Canal, more than $200 billion of trade has had to be redirected.

  • This means that cargo ships must travel different and longer paths to reach their destination, adding weeks to shipping times and increasing costs significantly. For example, ships traveling from Asia to Europe are likely to see an extra $1 million in fuel costs, and pricier insurance stemming from the danger posed by Houthis also increases costs.

  • However, this increase in shipping costs is not projected to impact consumers or inflation much not only because inflation, across the board, is being kept down by interest rate hikes but also because the upped shipping costs now are still lower than during Covid related disruptions. 

  • When using the Shanghai Containerized Freight Index, which measures rates for export container transport from Shanghai, the current rise is only 25% of the SCFI’s peak during 2022. 

Getty Images

China De-risking

Weekly Question

How many vehicles did BYD sell in 2023?

  • A: 900.000

  • B: 1,300,000

  • C: 3,000,000

  • D: 2,000,000

Arjun Kharpal/CNBC

Answer: C. BYD sold 3 million vehicles in 2023, with 1.6 million EVs and 1.4 million hybrids. This 3 million vehicles sold is a 62% increase over 2022, and BYD has also tripled its profit.